Finding and retaining top talent is one of the biggest challenges facing companies today. The complaints are common, and the struggle is real. But as tough as it might seem, some common mistakes might be making it harder than it needs to be. Here are five ways to rethink your hiring and retention strategies:
1. Stop Searching for the Elusive Unicorn
If we had a dime for every time someone asked us to find a “unicorn” candidate, we’d be set for life. The truth is, unicorns are mythical for a reason—they don’t exist. Setting unrealistic expectations for candidates with a rare combination of skills and experience only leads to frustration and wasted time. Focus instead on finding a great fit for the role and the company culture.
2. One Job, One Role
Too often, job descriptions are essentially three roles rolled into one. While it might seem like an efficient way to save costs, this strategy is setting you up for failure. If you do find a candidate who fits such a demanding profile, they’ll likely be priced well beyond your budget. Instead, clearly define the role’s priorities and focus on attracting someone with the right expertise for that specific need.
3. Prioritize Passion and Potential
Skills can be taught; passion cannot. Look for someone who is eager to learn, loves the industry, and has the drive to grow with your company. While they may not check every box on your skills wishlist, they could end up being one of your most valuable team members in the long run.
4. Offer What Employees Actually Want
Transparency, flexibility, and opportunity—these are the pillars of employee satisfaction. When you deliver on these, you create an environment where people want to stay. Clear communication, work-life balance, and a clear path for growth can work wonders for your retention rates.
5. Trust Your Gut and Take a Chance
Not everything boils down to what’s on paper. Sometimes, the perfect candidate might not look perfect at first glance. Trust your instincts, take a chance on potential, and be open to possibilities that might not fit neatly into the job description.
The Bottom Line
Hiring doesn’t have to feel like an impossible puzzle. By shifting your perspective and focusing on what truly matters—clear roles, passion, transparency, and a willingness to take calculated risks—you’ll create a stronger foundation for finding and keeping great talent.
The talent is out there. The question is, are you ready to meet them halfway?
